Case study · Apparel brand · Calgary

Backcountry Skinz

Limited drops that sell through.

Case study · Backcountry Skinz

Limited drops that sell through

Backcountry Skinz is a Calgary wet-wading apparel brand. Owners Mike and Kelly wanted quality hoodies that matched their brand for limited seasonal drops, and the first run sold through quickly.

2 screen printed runs
Sold out, then restocked
Sold online, in retail stores and to sponsored anglers

The challenge

Mike and Kelly wanted a consistent source for quality garments that reflected their brand, so they could release limited seasonal drops alongside their wet-wading gear. A mutual friend in the industry connected us.

What we did

We produced two screen printed hoodie runs on Independent Trading Co. blanks, each with its own print and graphic: midweight Deadwood camo hoodies for late winter into spring, then heavyweight Darkwood camo hoodies with a reworked graphic for winter.

Midweight Deadwood camo hoodies
Heavyweight Darkwood camo hoodies
Screen printing
Seasonal graphics

The result

The first run sold through quickly, and they came back for a winter restock. The hoodies are sold online, through retail stores and sent to the anglers Backcountry Skinz sponsors.

We've had a great experience working with this company for our Backcountry Skinz apparel. The quality of the hoodies and printing has been excellent, and the service has always been reliable and professional. They're easy to work with, communication is great, and they make sure everything is done right. It's nice having a local company we can trust with our branded apparel. Highly recommend them to any business looking for quality custom clothing and great service. We'll definitely continue working with them!
Backcountry Skinz