Our Work
Client stories
Long-term partners, real results
A closer look at three clients we work with year-round, from an Alberta trades crew to a Calgary outdoor brand, and how their merch keeps people coming back.
Custom Mechanical Heating HVAC · Calgary
Gear the crew actually wants to wear
- 3 years working together
- Monthly reorders
- 4 seasonal drops a year
The challenge
Merch had become a headache. Quality was all over the map, lead times were unreliable, and past suppliers often shut down new ideas instead of finding a way to make them work.
What we did
We moved their lines onto heavy-duty, well-made blanks from Independent Trading Co., WERK and AS Colour, so workwear holds up to long days on the job. From there we built out a full brand range:
- Woven & leather patch hats
- Woven patch toques
- Hoodies
- Tees & long sleeves
- Coaches jackets
- Show tents
- Lawn signs
- Door hangers
- Stickers
- Golf bags & balls
The result
They reorder every month and launch new pieces each season. The crew tells us it's their favourite clothing out of everything they own (they even brought it up at the company Christmas party), and they wear it on their days off because they're proud of it. They also hand out merch to other trades and companies on site, which turns into free advertising every time those people wear it.
Backcountry Skinz Wet-wading apparel · Calgary
Limited drops that sell through
- 2 screen printed runs
- Sold out, then restocked
- Online, retail & sponsored fishermen
The challenge
Owners Mike and Kelly wanted a consistent source for quality garments that reflected their brand, so they could release limited seasonal drops alongside their wet-wading gear. A mutual friend in the industry connected us.
What we did
We produced two screen printed hoodie runs on Independent Trading Co. blanks, each with its own print and graphic: midweight Deadwood camo hoodies for late winter into spring, then heavyweight Darkwood camo hoodies with a reworked graphic for winter.
- Midweight Deadwood hoodies
- Heavyweight Darkwood hoodies
- Screen printing
- Seasonal graphics
The result
The first run sold through quickly, and they came back for a winter restock. The hoodies are sold online, through partner retail stores and sent to the fishermen Backcountry Skinz sponsors.
Review
“We've had a great experience working with this company for our Backcountry Skinz apparel. The quality of the hoodies and printing has been excellent, and the service has always been reliable and professional. They're easy to work with, communication is great, and they make sure everything is done right. It's nice having a local company we can trust with our branded apparel. Highly recommend them to any business looking for quality custom clothing and great service. We'll definitely continue working with them!”
Backcountry Skinz
West Reformer Pilates Pilates studio · Airdrie
Merch members collect
- 2 years working together
- Found us on Google
- New drops to keep it fresh
The challenge
Owner Sarah West found us on Google while building her new Airdrie studio. She wanted to reward members for their commitment and stock merch members could buy right in the studio.
What we did
Sarah came up with the 100 Club, and we brought it to life with custom double-wall, vacuum-insulated stainless steel bottles for every member who reaches 100 classes. We also produce the studio's retail merch:
- Hoodies
- Tees
- Long sleeves & crops
- Hats
- Stickers
The result
Pieces sell through, and some have been restocked. Rather than just reprinting, we keep coming up with new garments and ideas, so members look forward to collecting each new drop.
Review
“Melissa and Dan of VM Promotional are truly the BEST! They go above and beyond to make the merch process absolutely seamless with the best quality products. Whether you're looking for custom merch, signage, ‘cheap and cheerful’ business giveaways, VM will not disappoint! I can't recommend them enough AND they are local to Airdrie!! :) Thank you VM Promotional!”
Sarah West · West Reformer Pilates
Recent projects
Made for Alberta teams
A look at recent work for businesses, gyms, crews and causes across Airdrie, Calgary and beyond. Every project starts with a conversation and a mockup to approve.
MCPhysiques
Puff embroidered dad hats + oversized DTF tees
A merch drop pairing raised puff embroidery on dad hats with full-colour DTF printed tees on oversized blanks.
Custom Mechanical Heating
Screen printed heavyweight crew apparel
Everything screen printed on premium heavyweight blanks from AS Colour and Independent Trading Co.
The Rite · Calgary barbershop
A full merch plan for the shop
Screen printed acid-wash and black heavyweight tees, plus stone-washed hoodies, for one of Calgary's best barbershops.
Moose Hide Campaign
Softshells, quarter-zips & hi-vis vests
Custom embroidered softshells and quarter-zips, plus screen printed hi-vis safety vests for the team's initiatives across Canada.
BP Mechanical
Jobsite hoodies, tees & patch hats
A clean front print with a detailed three-colour sleeve print, plus laser-engraved leather patch hats.
Golden Auto Repair
Bold, vibrant shop shirts
High-quality DTF transfers on premium Bella+Canvas blanks for colour that really stands out.
Bull Nutrition
Heavyweight oversized team tees
An acid off-black heavyweight oversized tee, decorated with DTF transfers and precision heat pressing to suit the scale of the fit.
902 Athletics
Member milestone badges
Laser-engraved leather attendance badges with Velcro backs, so members can swap them onto hats, bags and more.
F45 Training Airdrie
Retail tees, back for a restock
Heavyweight oversized cotton tees with bold screen printing. After a strong sell-through on the first run, they came back for more.
West Reformer Pilates
100 Club stainless steel bottles
Double-wall, vacuum-insulated bottles to celebrate members hitting 100 classes, a keepsake made for everyday use.
Custom Mechanical Heating
Toques built for Alberta winters
Custom branded toques made to handle long days on the job while keeping the brand front and centre.
Corporate gifts
Premium leather golf bags
Stand bags branded with embroidery, 3D embroidery or UV DTF printing. Even detailed logos come out sharp.
Your brand could be next
Tell us what you have in mind and we'll put together options, with a mockup before anything is made.