Case study · HVAC · Calgary

Custom Mechanical Heating

Gear the crew actually wants to wear.

Case study · Custom Mechanical Heating

Gear the crew actually wants to wear

Custom Mechanical Heating is a Calgary HVAC company. After years of inconsistent merch from past suppliers, they moved everything to VM Promotional, and their crew now wears the gear on their days off.

3 years working together
Monthly reorders
4 seasonal drops a year
Hats, toques, apparel, signage, stickers and gifts

The challenge

Merch had become a headache. Quality was all over the map, lead times were unreliable, and past suppliers often shut down new ideas instead of finding a way to make them work.

What we did

We moved their lines onto heavy-duty, well-made blanks from Independent Trading Co., WERK and AS Colour, so workwear holds up to long days on the job. From there we built out a full brand range:

Woven & leather patch hats
Woven patch toques
Hoodies
Tees & long sleeves
Coaches jackets
Show tents
Lawn signs
Door hangers
Stickers
Golf bags & balls

The result

They reorder every month and launch new pieces each season. The crew tells us it's their favourite clothing out of everything they own (they even brought it up at the company Christmas party), and they wear it on their days off because they're proud of it.

They also hand out merch to other trades and companies on site, which turns into free advertising every time those people wear it.