West Reformer Pilates - custom apparel and merch by VM Promotional, Airdrie and Calgary

Case study · Pilates studio · Airdrie

West Reformer Pilates

Merch members collect.

Case study · West Reformer Pilates

Merch members collect

West Reformer Pilates is an Airdrie studio. Owner Sarah West found us on Google while building the studio, and we've since created member rewards and a growing range of retail merch.

  • 2 years working together
  • Found us on Google
  • New drops to keep it fresh

The challenge

Sarah wanted to reward members for their commitment and stock merch members could buy right in the studio.

What we did

Sarah came up with the 100 Club, and we brought it to life with custom double-wall, vacuum-insulated stainless steel bottles for every member who reaches 100 classes. We also produce the studio's retail merch:

  • Hoodies
  • Tees
  • Long sleeves & crops
  • Hats
  • Stickers

The result

Pieces sell through, and some have been restocked. Rather than just reprinting, we keep coming up with new garments and ideas, so members look forward to collecting each new drop.

Melissa and Dan of VM Promotional are truly the BEST! They go above and beyond to make the merch process absolutely seamless with the best quality products. Whether you're looking for custom merch, signage, ‘cheap and cheerful’ business giveaways, VM will not disappoint! I can't recommend them enough AND they are local to Airdrie!! :) Thank you VM Promotional!

Sarah West · West Reformer Pilates

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Want merch your members collect?

Tell us about your studio and what you have in mind. We'll send options and a mockup.